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As the festive season of Christmas drew near in 2023, Jakarta geared up for celebrations that rivaled those in major cities around the world, particularly in Europe. One standout event capturing the essence of the season was "The Magic of Christmas Market," a yearly extravaganza that had become a focal point for art enthusiasts, creative minds, and food connoisseurs in the heart of Jakarta.
Held at the historic Tugu Kunstkring Paleis, located at Jl. Teuku Umar No. 1, Menteng, Jakarta Pusat, this enchanting market extravaganza unfolded on Saturday and Sunday, December 9-10, 2023. Following the success of a similar event in 2022, Pasar Keliling and Tugu Kunstkring Paleis were back to offer a unique and vibrant shopping experience, bringing the spirit of a European Christmas village to the capital city.
Under the theme "The Magic of Christmas Market," the event aimed to infuse warmth and joy into the Jakarta community. From captivating decorations to creative gift ideas and delightful Christmas cuisine, the market was designed to provide an unforgettable shopping experience. Transforming Tugu Kunstkring into a European-style Christmas village, the venue was adorned with towering Christmas trees, gingerbread men, candy canes, vibrant Christmas lights, and beautiful tinsel, creating a festive atmosphere that mirrored the holiday spirit found in European countries.
The Christmas Market wasn't just a shopping destination; it was a feast for the senses. In addition to the pop-artisan market, there were themed photo booths, Christmas caroling featuring classic holiday tunes, live music performances, and a fashion show showcasing products from local micro, small, and medium enterprises (UMKM). Workshops for both children and adults, including painting and clay painting sessions, added an extra layer of excitement to the festivities.
Pasar Keliling and Tugu Kunstkring Paleis invited visitors to explore this market filled with diverse creative products from makers and renowned culinary entrepreneurs. Beyond offering a delightful shopping experience, the event aimed to introduce visitors to the world of micro, small, and medium enterprises (UMKM) and small and medium enterprises (UKM), promoting appreciation for local Indonesian products.
In a unique collaboration, The Nusantara Bulletin's community, affectionately known as TNC (The Nusantara Club), played a significant role in supporting the event. The community actively participated in community gathering activities and organized guided tours of both the historical Kunstkring venue and the bustling market. Their involvement added a cultural depth to the event, showcasing the rich heritage of Jakarta.
"The Magic of Christmas Market" wasn't merely a marketplace; it was a celebration of culture, a testament to Jakarta's ability to host festivities that rivaled those of global cities. Through this collaboration and celebration, Pasar Keliling not only embraced the global spirit of Christmas but also nurtured and supported local businesses, fostering a sense of community and appreciation for the diverse cultural landscape that Indonesia offers.