Blok M Blooms: Oh Beauty Festival 2.0 and the Rise of Youth Beauty Culture in Indonesia

This November, Oh Beauty Festival comes back bigger and better. This is the second Oh Beauty Festival this year since March 2025. Due to high demands from Jakarta’s beauty and lifestyle enthusiasts. This time, Oh Beauty Festival comes back with the theme of “In Full Bloom”. According to Rara Emiria, the Co-Founder of Overheard Beauty Universe, carrying the theme In Full Bloom, Oh Beauty Festival 2.0 is not only about the latest beauty trends, but also about passion. This theme represents confidence and creativity. It is hoped that it can encourage every visitor to discover, express, and finally blossom in their own way. This event is created as a space for everyone to celebrate the best version of themselves.

The festival will be held for two weeks, from October 30 to November 2 and November 6 to 9. The event will feature a variety of local brands, ranging from beauty to fashion. There will be more than 200 brands from various sectors that will enliven this event. Starting from beauty to wellness sports brands. There are differences between last year's festival event and this time. For example, there are more collaborations, more media coverage, including wellness in events, and the tenants are bigger. The hope is to be able to compete in the global market in the future. This event was made even more exciting thanks to the presence of OCTO by CIMB Niaga, which presented a variety of activities and exciting promotions. In addition, the event was also enhanced by the presence of Gojek, which provided a hassle-free shopping experience and special promotions on a variety of services.

There are three main areas at this event, namely “The Closet” area, which sells various fashion and athleisure brands. There is also the “Oh Beauty Hall” area, which is filled with beauty and fragrance tenants, ready to beautify every corner of Blok M. Finally, there are also dozens of F&B tenants, including a matcha area in the “Bites Market by GoFood”. There are also tenants selling kids' wear, momswear, and sports essentials. The excitement of Oh Beauty Festival 2.0 was made possible by the full support of OCTO by CIMB Niaga as the Official Banking Partner and Gojek as the Official On-demand Partner. Also with the best support from LEX, Halodoc, Mountoya, MRT Jakarta, OMNI POS, Parentalk, Feastin’, and Runhood.